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14.1. About DMARC

Updated 05.05.16

DMARC, Domain-based Message Authentication, Reporting & Conformance standardizes how email receivers (your recipients' email providers' servers) perform email authentication. This means that senders (that's you) will experience consistent authentication results for their messages at AOL, Gmail, Hotmail, Yahoo! and any other email receiver implementing DMARC.  

DMARC authentication policies affect all email service providers - not just NewPanda.  They're ultimately good for the email community, because they help prevent spam, phishing, spoofing, and unauthorized usage of legitimate senders' email addresses.

More about DMARC from dmarc.org

DMARC Primer from Laura Atkins @ Word to the Wise

So what happens when you use an email service like NewPanda instead of sending straight from your Yahoo, AOL, Gmail or other free account? 
If you send a message with a From email address from a free email provider, there is a good chance that your emails will bounce as a result of these new policies.

What can you do about it?
Fear not - there's a simple solution for making sure your emails reach their important, intended recipients.  Because the problem occurs for free domains, the #1 solution is to make sure that every email you send through NewPanda comes from either a domain that you do own, or a corporate domain (name@company.com).

Why We Recommend a Private or Corporate Domain
DMARC policy is currently used by AOL, Gmail, Rocketmail, Yahoo, Ymail and Zendesk. It is expected that it will soon be adopted by many other email providers, possibly without warning. The best solution is to use an email address at a domain that you control. Using your own domain rather than a free email provider will prevent future delivery issues caused by sudden policy changes.

If you do not have a private domain that you can use, it's easy to register for one.

Registering a Private Domain
Control your own domain for the best assurance that your deliverability and From email address will not be affected by sudden policy changes. There are many reputable companies that allow you to register a domain. You can perform a keyword search for "domain registrar" for hundreds of solutions, but here are a few reputable registrars you may want to check out:

Each domain service offers its own pricing and features, so be sure to review your options and choose the service that's best for you.  Many (but not all) registrar services offer support teams or forums to help you troubleshoot and answer questions, too.

Registering a domain is very easy, and can typically be completed in mere minutes.

  1. Think of several domain names that would work for you. There's always a chance that the first domain you'd like is already taken, so have a few alternatives ready.

  2. If you already have a web host, you will need the names for their primary and secondary name servers. Don't know what name servers are?  No worries; if you have your web hosts' name servers documented somewhere you should be golden. Or you can find the name servers from their FAQs or other help resources. You'll need this info to point your domain to your website.

  3. If you don't already have a web host, simply allow the registrar you choose to "park" your domain name at a temporary website specifically for your new domain. This lets you secure your domain sooner than later.

Once you have an email address at a private domain, change the contact email for your NewPanda account via your Settings feature / Contact Info tab.

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