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5.31. What's a good Open Rate for an email message?

Updated 08.26.18

It depends on 6,583 things, including but not limited to: 

All these items and more affect your open rates, so it's not really possible to tell you what a good open rate is without understanding all of your eMarketing activities, the nature of your recipient list and your eMarketing history.  BUT Smart Insights provides some interesting information on AVERAGE OPEN RATES for eMarketing that we think you'll find both interesting and super helpful!

Here are some marketing factors to consider and quick pointers on increasing your open rates and decreasing your unsubscribes:

View more info & latest stats here.

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