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4.39. How are duplicate email addresses handled in the sending process?
Updated 10.03.17
Each time you send a message (including eNewsletters) through NewPanda, our system will first check for duplicate email addresses and remove them. Here are two common scenarios that demonstrate why this is absolutely necessary:
- Let's say you have 4 separate records for the Smith Family: Mr. Smith, Mrs. Smith, Bill Smith (the son) and Betty Smith (the daughter). But they use a "family" email address of smiths@aol.biz, so you used that as the email address in each of your four records. After all, you want to send a Congratulations eCard to Billy for his high school graduation, and a Happy Mother's Day eCard to Mrs. Smith on Mother's Day, etc. Now let's say you subscribed everyone in your contact list to your eNewsletter, or created a custom eCard and selected everyone in your contact list to receive it. The next morning, Mr. Smith logs in to his email account and sees FOUR IDENTICAL MESSAGES from you. What will he think when he sees them? "This person is SPAMMING me! UNSUBSCRIBE!" To avoid problems like that, we'll remove duplicates for each message so the recipients don't become alarmed or frustrated and click the Unsubscribe link.
- Let's say you have some people in your database that belong to several different Groups you've created. You have a custom eCard to send announcing your Grand Opening at the new Downtown location, and you need to send that message to lots of different Groups (Past Clients, Frequent Shoppers, Big Spenders, etc.). The people that belong to more than one of the groups you've selected really don't want to get one message for each group they belong to. They love to hear from you, but once per "event" is enough. So we'll pre-check and remove any duplicate email addresses so as not to annoy your contacts with redundant messages.
Note: If you send a separate message to each group, any contacts that belong to more than one group will receive multiple messages.
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